The Importance of Anchor Text in Back-links

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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target companyโ€™s products or services. Sure, it may be great for branding purposes, but it isnโ€™t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company โ€œAcme Plumbing Suppliesโ€:

Most people will link simply using the terms โ€œAcmeโ€. This is alright, but it does not describe the companyโ€™s products or services, nor provide any context. By adding the word โ€œplumbingโ€ or term โ€œplumbing suppliesโ€ (i.e. โ€œAcme Plumbingโ€ or โ€œAcme Plumbing Suppliesโ€), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

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